§ 190-123. Purpose.

Sign regulations, including provisions to control the type, design, size, location, motion, illumination and maintenance, are designed to achieve the following purposes:

A. 

To protect property values, create a more attractive economic and business climate and protect the physical appearance of the community from the effects of inharmonious and out-of-scale signs.

B. 

To preserve the scenic and natural beauty of designated areas and provide a more enjoyable and scenic community.

C. 

To reduce signs or advertising distractions or obstructions that may contribute to traffic accidents.

D. 

To provide reasonable, yet appropriate, conditions for advertising goods sold or services rendered in business districts by relating the size, type and design of signs to the type of establishment.

E. 

To control signs so that their appearance will be aesthetically harmonious with the overall design of the area.

F. 

To reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way.

G. 

To curb the deterioration of natural beauty in the community's environment.